ABOUT
PHILOSOPHY
Idyllwild is an event design and production studio that believes the best celebrations are laid-back and luxurious at the same damn time.
We create weddings that feel like you: Smart, creative, luminous — and not pretentious about any of it. A deeply thoughtful wedding day experience that feels as if you hosted it at your own home. That is, if your home were these. epic. mountains.
I'm out here dreaming up all the moments of surprise and delight your guests could ask for, because I want them to feel what you already know: These are your people. You asked them to escape upstate with you; the least we can do is make it unforgettable.
The most memorable weddings are so personalized that guests leave with a lasting impression of their shared time with you.
I'm especially drawn to events that break away from the routine. All the better if we can bring in natural elements to softly elevate the space. A barn in the woods, a loft overlooking the Hudson, or a converted industrial building becomes utter magic when Nature is an honored guest. Let's welcome the outside in — isn't that why you decided to do this thing upstate in the first place?
I also like to bring the inside out. Who doesn't love to dine al fresco? To dance under the stars? To steal a kiss in a field full of fireflies? I love a wedding that's like summer camp, but sexy. Or like a trip to the museum, where the art is the world all around.
INSPIRATION IS EVERYWHERE
Pre-dawn mountain fog, historic buildings, pastoral life, local food, fall foliage, that woodsy campfire smell
Rooted
in Nature
Sculptural
Forms
Effortless elegance
Earthy palettes
Poetry
in Motion
a living tableau
painterly floral +
layered texture.
designed from the soul
An ode to Romanticism, scenic escapades, and the quiet poetry of nature.
Crafting timeless gatherings with a touch of whimsy.
Old World charm with a wild heart.
Creative Vision
2026
What we're Manifesting this year
Growing our sustainability Practice
Core Values
It's a practice- and not a procedure- because we're always working to improve it. Nature is our church. We power our HV home studio (and the rest of our lives) with solar roof tiles. Our Catskills space is completely off-the-grid, meaning we use only solar or battery-operated lighting and tools, collect our water in rain barrels, and compost our floral and personal waste. Because there are no utilities, we've been able to live on top of the earth without drilling or stripping the land of its integrity.
We reduced our use of toxic floral foam- once an industry staple- by 75% in 2021, and all of our 2022 work since 2022 has been completely foam free. Going forward, we aim to create all of our signature installations without any floral foam or single-use plastics. So far, so good. Practice makes progress!
Inclusivity isn't some Elusive ideal.
Core Values
It's an integral part of who we are. It's of paramount importance to us that both our team and our client base reflect our community. And our community is one that is rich, deep, loving, and super-diverse.
Idyllwild Event Design is a black-owned, woman-owned business. POC, LGBTQIA+ folx, artists, progressives, activists, educators, and general good trouble are all welcome here.
We admit that we don't know everything, because that's the only way to learn anything. We are always striving to broaden our perspective, to seek diversity, and to remain teachable. We also love to have a damned good time.
the founder
JASMIN
Based in New York’s Mid-Hudson Valley with a satellite space in the Catskills, Jasmin brings a directorial eye and a theatrical background to the world of weddings.
While it may seem less-than-romantic — or maybe not — a wedding really is a production with hundreds of moving parts. And just as the theater can touch souls and effect change, so can the celebration of your union.
Jasmin's theatrical performance and production design background developed right here amongst the mountains and lakes of upstate New York. She began working in fine dining at the age of 19, then gathered further expertise in event production and floral design studios in NYC. The theme connecting it all is a deep belief that a well-designed experience can move people, and that your wedding deserves nothing less.
Art + architecture, quiet mornings, dahlias, old houses, diverse perspectives, antiques, cats
AT A GLANCE
YOU SHOULD PROBABLY KNOW...
baked goods > booze, every time. just me?
Biracial, linen-clad, nature-loving, values-forward, gently opinionated, and endlessly curious.
happiest outdoors with family, surrounded by mountains, gardens, or wide open sky.
I SPlurge on candles, good bread, art supplies, quality linens, and perennials. But I Still drink cheap coffee. No shame.
All about
Rest, realness, community, thoughtful conversation, literature, quiet mornings, clever details, antique treasures, journeys over destinations, beautiful pastries, handmade ceramics.
NOT ABOUT
Arrogance, performative luxury, endless scrolling, comparison, glitter, shortcuts that sacrifice quality, or anything that diminishes beauty or meaning.
If this resonates, we’re likely a wonderful fit.
let's work together
Making wedding planning Exciting AGAIN
You've already trekked upstate and booked your venue. Now comes the part that actually gets you out of bed in the morning: the palette, the details, the moments your guests will be talking about on the drive home.
If you're someone who cares deeply about the experience of the people you love, who wants this to feel like you rather than a template, and who's ready to have a real creative partner in the process ...you're in exactly the right place.
CONNECT
elsewhere:
stay awhile + read
THE Journal
Follow on
Pinterest
Pinterest is Idyllwild’s favorite place to gather inspiration. Curated boards filled with color stories, botanical palettes, and ideas to help define your vision.
Find us on
